Managing Customer Value
Author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, Anne Janzer, is my guest on the Business901 podcast. We discussed how marketers can manage the disruptions of the subscription economy. Listen/Download MP3 Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast
I have to admit I am guilty as anyone falling into the trap of the latest and greatest way to hypothesize, iterate and develop great products. I enjoy playing with many of the tools laid forth but find myself failing to see the forest because of all the trees. In the latest iterations of many Read More …
At the 9th Annual TWI Summit in Jacksonville, FL, Brandon Brown will be conducting a Toyota Kata workshop on May the 13th. Brandon delivers tangible and sustainable continuous improvement results as a Toyota Kata Coach and Lean Instructor/Facilitator as an Associate for the W3 Group. Toyota Kata is documented in Mike Rother’s book Toyota Kata: Read More …
Dialogue MappingTM with KC Burgess Yakemovic of Cognexus Group. KC has over 25 years of experience capturing and using decision making rationale within both the corporate and small business environments. She worked with Jeff Conklin a (author of Dialogue Mapping: Building Shared Understanding of Wicked Problems) during his early research on the technology needed to Read More …
Barbara Spurrier MHA, the Mayo Clinic Center for Innovation founding and current administrative director, was a guest last week on the Business901 podcast. She just recently co-authored an outstanding book on innovation, Think Big, Start Small, Move Fast: A Blueprint for Transformation from the Mayo Clinic Center for Innovation and I found one of the Read More …
From my blog post, Do you only Listen through your Ears?: Empathy is a major differentiator between the traditional process methodologies of Six Sigma, and I say this tongue–in-cheek, Lean. Many times when you review Design for Six Sigma, Lean Startup, Lean Product Development, and Lean Design (the list goes on), seldom when you search Read More …