The New Era of Sales Prospecting

Marylou Tyler co-authored Predictable Revenue with Aaron Ross and has a follow-up book, Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline, with a new co-author Jeremey Donovan. This book teaches you how to turn cold conversations into qualified opportunities and I might add in a very systematic way. They took the cold-calling formula from the Predictable Revenue‘s book and with a deep-dive created an entire system showing how to consistently generate opportunities with high revenue clients you’re more likely to close. What predictable Revenue started, Marylou finishes.