This may not be far away. We are just several templates away from doing this very efficiently now! If I can envision it, there is someone out there that can do it. Just consider the different ways you could reach your target markets using this tool. They would only read how the press release effects them. I can! Take a look!
If you want more depth on the subject, see what Bnet and a Harvard Business Review Blogger has to say about it.
Press Release of the Future
The proposed merger between Delta and Northwest Airlines has already produced one visionary byproduct: a multimedia campaign that the average press release could never match. – From Bnet.Technorati Tags: Delta,Northwest,Press Release
