Let’s introduce the book, The Startup Equation, and could you tie that title to the content? Is there a bunch of math in it or what is it? – Joe Dager
An excerpt from Next week’s Business901 Podcast
Ja-Nae Duane: I know. Everyone hears that title and they immediately think math, and that’s not the case at all. The Startup Equation is a visual guide to starting and growing your business. What my co-author and I discovered, because we’re both serial entrepreneurs, is that there isn’t a one-size-fits-all when it comes to not only starting but then building a company.
What we wanted to do was find a flexible way to help business owners, whether or not they’re franchisees or if they’re lifestylists looking to live in a different country each quarter, to help them create some type of equation that would also grow the business and grow with them as the business starts to change in ebb and flow. We created this flexible framework or the equation. We had the first ever startup periodic table of elements’ so that you can plug and play depending on what is your right startup path or startup mix. It’s really a choose your own adventure guide to starting your business. It has over 140 info-graphics. It has over 40 interviews with entrepreneurs. And it just takes you step by step, but in a very visual and fun way.
Joe: Well, I’d have to mention, not to slight the authorship at all, but the illustrations are a huge part of the book and I can envision myself sitting in a bookstore on the floor and just looking at pictures.
Ja-Nae: I love to hear that and the reason why is because my co-author was actually the creative director and designed the book. Steven Fisher is the reason why that book looks so beautiful, so we would take all the credit and give it to him.
Joe: It was a lot of fun glancing through it. I didn’t read a word, okay? I just looked at pictures.
Ja-Nae: That’s okay; it’s designed that way.
Ja-Naé Duane is a speaker, strategist, social scientist, artist, creative economist, and author of The Startup Equation: A Visual Guidebook to Building Your Startup.