We did this the other day in a Rainmaker network meeting: Have groups play telephone with 1 or 2 of each others 30 sec. elevator speech. It is interesting to see how the information is remembered. Call them back together tell them the importance as John Jantsch puts it describing your business in “One Wordâ€. Alex Mandossian said in his blog last week “Discovering Your Verbâ€.
To do it right, you need to have your target market and core message down. And if you do it right, you could become:
Kleenex = Tissue paper
Scott towel = Paper Towel
Xerox = Copy(old days)
Google = Search(New days)
Today Scott reminded again with the picture below and thought this exercise was worth a post:
“ScLoHo’s Collective Wisdom dedicated to Marketing, Advertising and the Creative Process“ –
What makes U Unique?
I wish I knew where I found this, but here it is:
If you can’t fill in the blanks, you have some work to do.
(And would the public use the same words, that you just did?)
If you need help, contact me.
