Lean Six Sigma & Marketing

Laying the ground rules for my upcoming posts, I will use the what I believe is the traditional approach to Lean Six Sigma, the DMEDI process. Skipping over DMAIC and DMADV and I am sure other initials are out there that may be applicable but I like the DMEDI. So what is it: Define the Read More …

What is Six Sigma

Six themes of Six Sigma: Focus on the Customer: Simply understanding your customer can lead to monumental improvements. Six Sigma improvements are measured by customer satisfaction and value. Fact-Driven Management, not estimating Six Sigma clarifies key metrics that gauge business performance success. Then problems can be effectively defined, analyzed and resolved, permanently. Focus on Process. Read More …

Customer Monitoring 6 Sigma Marketing

The Monitoring (Control) stage is where you learn how to put monitoring systems into place to ensure that their competitive value proposition accomplishes what is intended. This control effort focuses not only on the more strategic value proposition, but also can be set up to monitor specific transactions such as sales, repairs, inquires and other Read More …

Customer Identification 6 Sigma Marketing

The first step in the 5 Cs of Driving Market Share is identifying specific products or markets that offer the organization its best options for growth. You will learn how to evaluate products and markets using metrics such as current market share, market growth rate and competitive intensity to assess the best targets for the Read More …

Transform Your Manufacturing Business with Blue Ocean Marketing Strategy

In an era where the competition in manufacturing is fiercer than ever, adopting a blue ocean marketing strategy offers fresh air for manufacturers stuck in the red ocean’s relentless battle for market share. This strategic approach, centered around value innovation, paves the way for manufacturers, including steel fabricators and others in transformative manufacturing marketing, to Read More …