Managing Customer Value
The Role of AI in Sales and Marketing: Unveiling the Digital Transformation Gap in Manufacturing Introduction to AI in sales and marketing: In today’s rapidly evolving digital landscape, the role of Artificial Intelligence (AI) in sales and marketing has become increasingly important. AI can revolutionize how manufacturers approach sales and marketing strategies, enabling them to make Read More …
Systems thinking is a holistic approach that recognizes the interconnectedness of various components within a system. When applied to marketing, it involves understanding how different marketing elements work together to drive business outcomes. The concept of systems thinking in marketing goes beyond traditional linear cause-and-effect models. It considers the dynamic relationships and feedback loops between Read More …
Systems Thinking Approach to Uncovering Marketing Plan Blind Spots The Systems Thinking approach provides a powerful lens through which you can dissect your marketing plan and identify potentially damaging blind spots. By mapping the ecosystem, investigating underlying assumptions, and stress-testing those assumptions against various scenarios, you illuminate the hidden pitfalls that can derail even the Read More …
In today’s ever-evolving business landscape, the success of any organization heavily relies on its ability to sell its products or services effectively. This is where the Inquiry Sales Model comes into play. Considered one of the most effective and comprehensive sales approaches, the Inquiry Sales Model is a systematic process that enables businesses to identify, Read More …
Many factors influence customer behavior, from personal preferences to social influences and economic conditions. To truly understand customer behavior, businesses must adopt a systems thinking approach. Unlike conventional thinking, which focuses on isolated variables, systems thinking considers the interconnections between various system elements—in this case, the customer and their environment. By viewing customers as part Read More …
By understanding the interconnectedness of various components within a marketing ecosystem, businesses can unlock new opportunities for growth and success. Systems thinking is a powerful framework that allows marketers to see beyond individual marketing tactics and instead focus on the bigger picture. It involves analyzing how all elements within a marketing system – from customer Read More …