“You don’t have to be a customer to be important. But, from a systemic point of view, each is a supplier, not a customer. The systems do not exist to serve their needs. Their role is to help systems serve the needs of the customers. When suppliers start seeing themselves as customers, the needs of Read More …
The Business901 Blog is hosting an abridged version (7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at Lean Sales and Marketing BlogShop An overview of the process: Lean Marketing House Infographic Lean Read More …
A Lesson in Problem Solving: Go back to school for a second, maybe even as far back as grade school, and think about solving mathematical word problems. Remember with word problems, each problem described a situation that involved numerical relationships. However, the situation and those relationships first had to be interpreted and understood. Then it Read More …
A few reasons to consider the Lean Marketing House book: Is there a reason to use Lean in Sales and Marketing? Do you have to be practicing Lean in the rest of the company? Is Lean Marketing the same as Agile Marketing? How does A3 problem solving relate to Marketing? Why is Social Media so Read More …
“Companies are not so much in the business of what we buy, but the way we act.” – Thomas Koulopoulos Behavior is the unknowable variable in every innovation, and it is the variable that most determines the opportunity a new business model has to evolve and take advantage of the new behavior. It’s The Behavior, Read More …
This is the beginning of the six week journey into Lean Sales and Marketing. I would encourage you to spend a little time each day to read the assigned page, do any prescribed work and reflect on what you have learned or what questions may have been raised. If you are utilizing support through Smartsheet Read More …