Next Week’s podcast guest, Jeff Sussna founder of Ingineering.IT, facilitates Adaptive IT through teaching, coaching, and strategic design. He is the author of a new book Designing Delivery: Rethinking IT in the Digital Service Economy. An excerpt from the podcast: Joe: It’s really kind of a digital service type of atmosphere that you create. I Read More …
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
A Lesson in Problem Solving: Go back to school for a second, maybe even as far back as grade school, and think about solving mathematical word problems. Remember with word problems, each problem described a situation that involved numerical relationships. However, the situation and those relationships first had to be interpreted and understood. Then it Read More …
I prefer using scenario type thinking in my work versus plotting these maps. I think creating a scenario; a story is much more useful and memorable to all concerned parties. I have always believed in the power of three. A few of these outlines are below: Pre-Purchase Purchase After Purchase Expect to See Like to Read More …
In most of my sales and marketing work, I try to use only three different measurements to guide it. I have found that though we can create more these pieces to the measurement puzzle can cover a lot of ground without complicating things. The three different pieces are performance measures, impact measures and outcome measures. Read More …
The Sales NeuroCharger has been called hi-octane innovation for your brain. Listen to John Depuy explains this exciting, new technology. John begins by discussing what brainwave entrainment audio programs are and how they were developed and tested. He then describes how the programs enhance meditations. Video is from an interview conducted with Integral Life. This Sales Read More …