Next week the Business901 Podcast guest is Rob Doctors, lead author of the book, Contextual Pricing: The Death of List Price and the New Market Reality. This is an area that is often under-utilized as a marketing weapon. Marketing though largely responsibly often chooses to concentrate on Innovation and Branding. Utilizing Contextual Pricing will open Read More …
I am honored to be included on the same agenda with noted author, speaker, and lean pioneer Bill Waddell. On April 17th, Bill will be presenting Aligning the Entire Organization to Achieve the Sales Strategy. In most traditionally managed companies Sales and Marketing are treated as an independent entity tasked with increasing sales volume – Read More …
Storytelling is all about engagement. Designing with a narrative in mind can make a difference between a product that merely functions will and one that engages the minds and emotions of users. This session will explore how an understanding of narrative techniques can make us better designers. This video is a little long but an Read More …
This is a transcription of the Business901 Podcast, An Inquiry into the Meaning of Making. Seung Chan Lim, nicknamed Slim discusses his journey and finally his project, Realizing Empathy. Through this project Slim hopes to share ideas, tools, and other ways to facilitate a meaningful, sustainable, and constructive conversations between and among diverse perspectives whether Read More …
Vivian Hairston Blade, Founder, President & CEO of Experts in Growth Leadership Consulting, LLC (EiGL Consulting, LLC) based in Louisville, KY was my podcast guest. Vivian is a recognized expert, keynote speaker, trainer and executive coach in the principles of Customer Experience, Lean Six Sigma and Leadership Development. With a 20+ year career in Fortune Read More …
David J. Anderson, author of the defining book on Kanban: Successful Evolutionary Change for Your Technology Business appeared on my program back in October 2011 and this is a transcription of the Business901 Podcast, Evolutionary Change thru Kanban. David is the host of the Lean Software & Systems Conference. LSSC 2012 Boston is bringing three Read More …