We fill our Marketing Calendar with post it notes but what do we put on them? In the early stages of constructing your Kanban, we stay away from creating a task board. We are really looking for a more empirical view of the process. Listen to a brief overview:
The next step I use in developing a Marketing Kanban is to develop a Marketing Calendar. The quickest way to learn about an organization’s marketing is simply create a visual Marketing Calendar. Look at how we do it: When you think about your present marketing efficiencies, does your thoughts wander this direction: It’s not working, Read More …
Tim Schipper and Mark Swets were my guests on the Business901 Podcast and this is a transcription of the podcast. They are the co-authors of Innovative Lean Development: How to Create, Implement and Maintain a Learning Culture Using Fast Learning Cycles. I have been quite intrigued by their book and I would encourage you first Read More …
Over the past decade and more, the Internet has played an ever increasing part of everyone’s marketing. The recent rapid increase is due in large part due to the popularity of Social Media, even though the Internet has been around for close to three decades. With the advent of smaller devices, texting and twittering, Read More …
Dr. Kai Yang was the guest on the Business901 Podcast. Our conversation addressed the message of his latest book, Voice of the Customer: Capture and Analysis (Six Sigma Operational Methods). I found it interesting that Dr. Yang has worked with Apple and questioned him about it. Black T’s and blue jeans didn’t seem like a Read More …
Joan Friedlander, owner of Lifework Business Partners was my guest on the Business901 Podcast and this is a transcription of the podcast. We had the opportunity to discuss creating realistic and executable marketing plans for self-employed service business owners and key members of a business team. One of Joan’s specialties is working with Introverts and Read More …