Can your Audience be your financier?By
TEDx Transmedia 2011 – Liz Rosenthal quotes Oscar Wilde: “An Economist knows the price of everything, but the value of nothing.” So who understand value? Liz discusses how your audience can become your funding mechanism. How good is Transmedia Storytelling? If sales and marketing are storytellers, could we measure their success on how much money they raise? Or if they would fund this new project? Is this a challenge for Service Designers?
An early advocate and pioneer of cross-media storytelling, digital distribution and filmmaking, Liz Rosenthal is a digital film and media expert. She is the Founder and CEO of Power to the Pixel (PttP), a leading cross-media organization that specializes in and advises international media companies and creators in new ways to create, finance and distribute stories and engage with audiences across multiple platforms. At TEDxTransmedia she warns us that, despite technology changed the channels via which stories travel, storytellers still go ask for funds mainly at the same gatekeepers who run the traditional media.
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