Six Sigma Marketing Lessons from Eric Reidenbach
ByDr. Eric Reidenbach was a guest on the Business901 Podcast and below is a transcription of the episodes.
Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share.
Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include:
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers 
Six Sigma Marketing: From Cutting Costs to Growing Market Share![clip_image001[1]](http://business901.com/wp-content/uploads/2010/04/clip_image0011.gif "clip_image001[1]"){kind=small}
Related Podcast:
The Nature of Value Podcast with Dr. Eric Reidenbach
Interpreting the use of Data in Marketing
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