Value Stream Mapping Customer Value can be difficult to say the least. Even getting your organization to decide on what the Customer Value’s can be challenging. This PowerPoint/Video highlights the 5 Cs of Driving Market Share as the method of choice to determine your Customer’s Value Stream. It also introduces the term Voice of Market versus Voice of Customer.
I hope after watching the video, you picked up on several key points. One, that your organization cannot determine customer value your customer is the only one that can do that. The other point is that Customer value is the best leading indicator of future market share.
The 5Cs of Driving Market Share is a program developed by Dr. Eric Reidenbach of the Six Sigma Marketing Institute. You can find out more about Dr. Reidenbach and the 5Cs at http://drivingmarketshare.com. 5 Cs is also part of the Marketing with Lean Program Series.
Related Books by Dr. Reidenbach:
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
Six Sigma Marketing: From Cutting Costs to Growing Market Share
Value-Driven Channel Strategy: Extending the Lean Approach
Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance
Dominating Markets with Value: Advances in Customer Value Management
