If games are so engaging, why can’t work be that way? Great examples of how this is happening in Gabe Zichermann, CEO of Gamification.co and Dopamine, keynote at TNW2012 conference this year. Gabe is an author, highly rated public speaker and entrepreneur whose book, Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps looks at the technical and architectural considerations for designing engagement using games concepts.
For a starting point, review this mind map, on Gamification before watching video. The mindmap is explained in this blog post, Core Concepts of Gamification.
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