The Origins of the Event Canvas

The popular book by Alex Osterwalder, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, with the ensuing Business Model Canvas has spawned many other “Canvases”, some famous and others not so famous. In this video excerpt from an upcoming podcast with Ruud Janssen, the co-author of a new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas, I asked him about the similarities and differences. I think you will be surprised by the answer and relationship.

An overview of the book: Event Design

Event design is a new approach to systematically decompose and recompose the success of events. By using the #EventCanvas template, one can identify where and for whom the event can be innovated. It is a handbook to document, discuss, and design events worth attending, and illustrates good event design.

You can download the first 100-pages and the Event Canvas at  http://www.eventcanvas.org/. Thought the canvas has a strong resemblance to other canvases you might be associated with, I think you will find this one of great use. It should be in everyone’s toolkit.

[arve url=”https://business901.podbean.com/mf/web/udfec4/Event_Canvas_StartIntro.mp4″/]

Related Podcast with Alex Osterwalder: What’s New in Business Model Generation