8 Questions You Must Ask

8 Questions You Must Ask Welcome to this week’s business insight by Shep Hyken. This week’s insight is titled: Know Your Customers It is very important to know what your customers want, expect and think of you. (This goes for your internal customers as well.) So how do you get to know your customers? There Read More …

Can a Nonprofit make your community stronger?

Recently I had Big Brothers Big Sister of Northeast Indiana on my TV Show, Connecting Your Passion and a very interesting question was raised. How does a community benefit from a Nonprofit? Listen to this perspective. I thought this post was worth duplicating on this blog.   Technorati Tags: Big Brothers Big Sisters,Fort Wayne nonprofit,Northeastern Read More …

Getting Your Budget Back on Track

Ever have a p roject over budget? Even if you monitor costs regularly, you may not always know if you are trending over your budget. First of all, you rarely spend money at a constant rate. So, you need to understand what you expected to spend during the period, as well as what  you actually Read More …

Industrial Marketing Budgets Grow

I seldom blog surveys but I felt this one to be of particular value from Maketingcharts.com. Not for the shift in online marketing, I don’t believe it is a shift as much as just following the market, but because the need to makre sure you allocate your dollars properly. I have seen to many people Read More …

Executive Summary is Not

Don’t confuse the The One Page Business Plan® with an executive summary. It is the “plan.” Most executive summaries are simple introductions that can practically be used year after year. A little update here, an adjustment in numbers and maybe better quality paper if you had a good year. In fact, when I have seen Read More …