Do you use your marketing to sell inside your organization?

Few projects are on time and under budget. These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and hits the ground running, but maybe as important is making Read More …

8 steps to get Leaner in a tough economy!

Most savings/expense is created in the design of the product/process. How many times have you told an engineer we are not designing a space shuttle? How many times do you come under budget? Anyone can do anything if he has all the money in the world. Do you wonder why our government is in the Read More …

Business Plans for Mompreneurs

In this May 21st Workshop You’ll Learn:  The 5 essential ingredients every business plan must have to be successful. How to write a vision statement that graphically describes your business in two sentences or less. How to create a mission statement that attracts your ideal customers. How to design quantitative business and financial objectives that Read More …

Every Business or Organization or Owner should do right now

This is something that every business owner should do right now. When people search for your name on Google (and if they are considering hiring you they do) you now have the ability to create a profile and have it show up on page one of Google. Google Profiles is a somewhat new service from Read More …

Audience on the Stage

Last month Nancy Duarte spoke at Web2.0 Expo and it was a huge success. In preparation for her talk she asked me if there would be a way to reproduce an exercise called “Speaker & Audience Mapping” that she usually leads in the slideology workshops. The exercise goes like this: the audience picks one of Read More …

Mompreneurs can have Effective Business Plans

One of the simplest and most effective things I’ve done for my business is to finally sit down and write a business plan. I avoided doing this for three years. I had all sorts of reasons why I didn’t think it was necessary, and I had even more ideas about how hard it would be Read More …