Many people believe that applying Lean Techniques using Value Stream Marketing is all about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …
Drew Locher was my guest on the Business901 podcast and our conversation centered on applying Lean to the Office and Service sectors. Drew has been working to implement business strategies since 1986 and I am amazed at his ability to distinguish between novel ideas and ones that are just a horse of a different color. Read More …
Many people believe that to apply Value Stream Marketing using Lean Techniques is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …
Most small business owners see information technology as another expense. But what if IT could save your small business money-particularly when it comes to sales and marketing efforts? Research shows the most popular strategies to saving money include: Allowing employees to telecommute (26%). Upgrading server infrastructure with the most energy-efficient technology available (16 %). Using Read More …
Here is this month’s new additions to the Get Clients Now Answer Center. (You may need a password to log in., if you don’t have one sign up. Sample Script for Approaching Referral Partners – Tool by C.J. Hayden I frequently recommend to entrepreneurs that they focus their marketing on building referral partnerships instead of Read More …
Can you be talented enough on your own? One of the tremendous powers of continuous improvement and whether you want to call it Lean, Six Sigma, Agile or even Scrum is the power of the team and collaboration. Cross-functional teams create high-bandwidth communication. It is not about individual talent, though it can help, it is Read More …