Using Prediction & Lean in Marketing Experiments
Many of us will make a business case for our next marketing campaign (experiment), but few will take the time to create a prediction.
Month: April 2019
Connecting The Basic Appreciative Inquiry Models
Appreciative Inquiry (AI) and Action Research (AR) has become more prevalent in my marketing approach and toolbox. For my Lean connections, it is comparable to the way I think and use PDCA. I have a higher-order of thinking as I go left to right in the diagram, but the thought process remains basically the same. A Read More …
Are You Collecting Data That You Care About?
If you take the time and think through the process; how would you do with just using an educated guesstimate? Or, at least starting there to zero in on what will actually be needed for your project. Too often, we collect data, one because it might be easy, and two thinking while we are here Read More …
An Evidence-Based Culture and Climate Assessment for Schools
Assessment is the First Step in Creating and Sustaining a High-Performance Culture and Climate (HPCC) The HPCC Assessment process is a systematic way of collecting, analyzing and presenting data for all school stakeholders. The purpose of the assessment plan is to ensure that the way that work is being done with schools is contributing to Read More …
Do You Take Your Brand Serious Enough?
In your brand’s most powerful moment, does it have a sense of awe about that it is the only choice and all other things are completely ignored? This seldom happens without some sense of extremism that has been refined over time and is well-defined even at a distance. If we do that, our brand will Read More …