Account-Based Marketing, or ABM, is a focused growth strategy in which marketing and sales teams work together to target best-fit accounts and turn them into customers. It is about identifying key decision-makers within target companies and tailoring a unique approach to each one. More than just a buzzword, ABM is a strategic approach that combines Read More …
A Funnel of Opportunity is an effective 12-step process to help you achieve your goals. This process is designed to work from the known to the unknown and, through iterative steps, will help you better understand your customers and the markets you participate in. Step 1: Identify Target, Key Customers The first step in identifying Read More …
A Strategic Approach to Boosting Brand Recognition Fame campaigns have been shown to impact consumer perceptions of a brand significantly. These campaigns can inspire individuals to share their enthusiasm for a brand online and offline, which can be measured through metrics such as buzz and pass-along rates. By amplifying the positive attributes of emotional involvement, Read More …
The advent of digital technology has completely transformed the landscape of marketing. Today, marketing is deeply entrenched in optimization, which seeks to refine and streamline strategies to achieve the best possible outcome. The endless pursuit of precision and efficiency has led marketers to increasingly rely on return on investment (ROI) and mathematical modeling to guide Read More …
The Art of Strategic Positioning: Unlocking the Power of a Strong Brand Portfolio Strategic positioning has become more crucial in today’s highly competitive business landscape. As companies strive to gain a competitive edge, they increasingly realize the power of a strong brand portfolio. A well-crafted brand portfolio helps businesses differentiate themselves from their competitors and Read More …
Traditional marketing methods are becoming less effective as consumers are constantly bombarded with advertisements from various sources. As a result, businesses are shifting their focus towards experiential marketing to cut through the noise and create meaningful connections with their target audience. In this ever-evolving landscape of media fragmentation, marketers must adapt their strategies to stay Read More …