No, it’s not The 4-Hour Workweek. Entrepreneurship is hard, you have to love it to be successful. Iterations, Prototypes, Experiments are all things that are not easy to do. A salient quote on twitter the other day; RT @Steve_Lockstep: If “Experimentation Is The New Planning” I hope non-scientists know how much planning goes into good experiments! 
My interview with Bill Aulet the managing director in the Martin Trust Center for MIT Entrepreneurship at MIT discusses his process described in his new book, Disciplined Entrepreneurship: 24 Steps to a Successful Startup. You can miss the podcast, but I highly recommend the book. It is already in its 2nd printing but of course available on Kindle. The artwork in the book is fantastic (Review it in this recent blog post, Can Entrepreneurship be taught?) so I would encourage you to have a minimum of a Kindle Fire for the best viewing. This book is also a great lesson for introducing new products within established companies.
Lean Sales and Marketing: Learn about using CAP-Do
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