Adaptive Marketing Planning with your Fractional Marketing Officer

Adaptive Marketing strategies enable businesses to respond quickly to shifting market demands and consumer behaviors. However, implementing such dynamic approaches often calls for expert guidance without the commitment of a full-time hire. Enter the Fractional Marketing Officer—a seasoned professional who brings executive-level marketing expertise on a flexible, part-time basis. By leveraging their insights and experience, Read More …

Using a Fractional Marketing Officer for Action Learning Development

Action Learning Development focuses on solving practical problems while building skills. It involves teams working together to tackle real challenges within an organization. This approach encourages participants to analyze situations, ask questions, and develop strategies that address pressing issues. The process starts with identifying a problem or goal that needs attention. A group of people then Read More …

Needing a Critical Friend?

You need people who can be trusted as your “critical friend.” The role of the critical friend is not always easy to fulfill. This person is a trustworthy individual who will challenge your assumptions, give you honest feedback about your work, and act as a source of support for you during this project. Learn more Read More …

Action Learning Involves an Active, Experiential Process

Action learning involves an active, experiential process rather than passively acquiring knowledge. Action learning is a powerful and dynamic approach to learning that emphasizes the importance of active, experiential processes over passive knowledge acquisition. Unlike traditional methods of teaching and training, which often rely on lectures, textbooks, and memorization, action learning encourages individuals to engage Read More …

Action Learning Encourages Stakeholder Engagement and Creates Buy-In for Solutions

The success of any organization hinges heavily on its ability to engage stakeholders and garner their support for proposed solutions. However, traditional problem-solving methods often fail to involve stakeholders meaningfully, leading to a lack of buy-in and ultimately hindering the implementation of effective solutions. This is where action learning comes in – a powerful methodology Read More …

Action Learning Emphasizes Exploration and Adaptation in Problem-Solving

Traditional problem-solving methods often rely on a linear and structured approach, limiting creativity and innovation. This is where action learning comes in. Originally developed in the 1940s by Reg Revans, action learning is a powerful problem-solving approach emphasizing exploration and adaptation. It is based on the belief that the best way to solve a problem Read More …