Managing Customer Value
Actress Julianna Margulies shares a fun fact about her father: that he wrote the classic Alka-Seltzer commercial jingle “Plop, Plop, Fizz, Fizz.” Complete video at: http://fora.tv/2010/02/22/TimesTalks_A_Conversation_with_Julianna_Margulies Julianna’s description on the #1 ad of all time was not crystal clear, I assume it was “Oh I wish I was an Oscar Meyer Wiener”. The other mention Read More …
In a recent Blog post What political campaigns can teach business, I discussed how using a similar strategy could be one of the most productive methods of creating immediate business. One of the most important processes of getting anything done is always clarity and keeping your organization updated. Turning strategy into tactics into action requires Read More …
This Ted video offers some great ideas about design in a a spectacular (and often quite funny) slide deck of surfer-turned-designer David Carson work and found images. He also exposes some surprising description of several prominent magazines handling of sensitive media. Lean about Design, Discover and Humor and not in any particular order. Related Information: Read More …
This is a timeless Ted talk from 2003. Design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed. For marketers and designers alike. Related Information: Is Viral Still Read More …
Morgan Spurlock did just that. If you market yourself or market for a company or if you want to just get a different take on brand marketing, you will enjoy this. Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But … why? With humor Read More …
Thomas Goetz wants to redesign medical data, allowing patients to get more insight and take part in their treatment. His ideas on how to make data understandable (ideas stolen from a Captain Crunch Box) and how to create feedback loops are excellent visualizations for marketing to learn from. As marketing increasingly relies on content and Read More …