Managing Customer Value
Organizations today face an ever-changing landscape and must continuously adapt their strategies to survive and thrive. While many companies have a clear vision and strategy, they often fail to activate or implement these strategies effectively. As a result, these companies miss out on opportunities for growth and fall behind their competitors. To avoid these pitfalls, Read More …
To build trust within your business, you must be transparent and open about your beliefs. You have to focus on the topics that are important instead of the topics that are taboo in your company. When we start a new business, it is difficult for people to trust our organization and us because most people Read More …
Mentoring For Success: How A Small Business Mentor Program Can Help You Achieve Your Goals A small business mentor (marketing) program is a relationship between a successful business owner and a less experienced entrepreneur. The mentor provides guidance and advice to the mentee, with the goal of helping them achieve their business goals. Mentor programs Read More …
Strategic planning is a major part of any company’s operations. It relates to developing a vision and a plan for the company to achieve its goals and objectives. Strategic planning is not a one-time activity; it should be an ongoing process. Strategic planning involves identifying your target markets, customers, products, services, and competitors. You must also Read More …
As marketing organizations move upstream to align with their company’s business strategy, they find that new processes and tools are needed to support their efforts. Most companies operate in Acquisition-Mode, where the primary goal is to acquire new customers. In this mode, marketing and sales teams work in silos, with little collaboration. The process is Read More …
Author Julia Sloan in the book, Learning to Think Strategically, emphasizes the need for both a Creative and Rational balance in the approach. Sloan says, “Without a well-honed intuitive sense, problem analysis can remain clinical, sanitized, and ineffectual, in that problems are exposed only superficially and analyzed without much, if any, examination of the “truthfulness” Read More …