A diagram-based method for evaluating, designing, and organizing marketing assets. Marketing asset mapping evaluates, designs, and organizes an organization’s marketing assets. It entails mapping out the organization’s marketing assets and resources to create a more organized system that makes accessing relevant data and executing marketing activities easier. The first step in creating an organized digital Read More …
This is the part of your business that you, as a founder and CEO, will have to spend the most time on. Your business is built around answering one question: How do we solve this problem? How do we make this easier for people? It’s not enough to know that it can be solved and Read More …
B2B marketing has increasingly relied on social media platforms to create and build customer relationships in today’s digital world. Social media, when leveraged correctly, can be a powerful tool for B2B marketers to increase engagement, build relationships, and drive leads. With the right social framework in place, B2B marketers can create an effective and engaging Read More …
Stakeholder Engagement Mapping Stakeholder engagement is a collaborative process of research, debate, and discussion from multiple perspectives to determine a key list of stakeholders across the entire stakeholder spectrum. It is a prerequisite for effective stakeholder consultation and should be an integral part of any project or initiative. Stakeholder engagement mapping helps identify the purpose Read More …
Customer centricity can be defined as focusing on and treating customers as the top priority and the primary asset of any business. It is the process of developing, maintaining, and executing all business activities that contribute to customers’ ultimate satisfaction. It is well said that if a company is customer-centric, its brand must become superior. Read More …
Organizations are under constant pressure to increase shareholder value. One of the most important is understanding and serving customers well. Too often, organizations focus on features and benefits instead of customer value. This results in failed product launches, frustrated customers, and unfulfilled growth potential. So why is it difficult to understand customer value? Part of Read More …