Managing Customer Value
Value-based pricing is an innovative approach to setting prices that recognizes that customers vary in their willingness to pay and seeks to capture this variation. Value-based pricing allows companies to optimize revenue and profits while delivering better customer experiences by focusing on customers’ unique needs and willingness to pay. While traditional pricing approaches, such as Read More …
Customer value programs are an important tool for driving customer loyalty and retention. When properly implemented, these programs can help boost customer engagement and play a critical role in the success of a business. Companies need to assess the impact of their customer value program to ensure that it is providing the desired results. This Read More …
Every business has its own unique set of challenges. Finding the right solution isn’t always easy, especially if you don’t know where to start. When launching your first product, finding the perfect product positioning can be particularly challenging. A good product positioning should be able to attract potential customers and drive early sales. After all, Read More …
A diagram-based method for evaluating, designing, and organizing marketing assets. Marketing asset mapping evaluates, designs, and organizes an organization’s marketing assets. It entails mapping out the organization’s marketing assets and resources to create a more organized system that makes accessing relevant data and executing marketing activities easier. The first step in creating an organized digital Read More …
This is the part of your business that you, as a founder and CEO, will have to spend the most time on. Your business is built around answering one question: How do we solve this problem? How do we make this easier for people? It’s not enough to know that it can be solved and Read More …
B2B marketing has increasingly relied on social media platforms to create and build customer relationships in today’s digital world. Social media, when leveraged correctly, can be a powerful tool for B2B marketers to increase engagement, build relationships, and drive leads. With the right social framework in place, B2B marketers can create an effective and engaging Read More …