The Scholtes Canvas for Lean Marketing

“You don’t have to be a customer to be important. But, from a systemic point of view, each is a supplier, not a customer. The systems do not exist to serve their needs. Their role is to help systems serve the needs of the customers. When suppliers start seeing themselves as customers, the needs of Read More …

Standardizing Sales by Peter Scholtes

Sales and Marketing have never been against systemizing the process. They have been against being systemized by the process. Recently, I have been re-visiting the work of Dr. Edward Deming and a few of the people that he worked directly with such as Peter Scholtes and Brian Joiner. I am amazed at the clearness of Read More …

Jobs to be Done – Explained by Dr. Deming in 1950

John Hunter has been enlisted to write the Deming Blog and discussed this speech in great detail in a recent blog post, Speech by Dr. Deming to Japanese Business Leaders in 1950. The Deming Blog is a newly created effort by the Deming Institute. John is my guest next week on the Business901 podcast. Clayton Read More …

Profound knowledge for Lean Marketing

This past Thanksgiving, I had the pleasure of reviewing the Four Days with Dr. Deming Videos for the first time. Not sure, I would recommend watching it. Deming is not Steve Jobs by any stretch of the imagination. However, he does end up growing on you and his dry sense of human becomes rather enjoyable Read More …