Managing Customer Value
AI is revolutionizing the way companies do marketing. You can streamline your marketing campaigns using AI-powered tools and technologies for improved efficiency and results. With AI, marketers can draw on data-driven insights to create personalized customer experiences tailored to the individual’s interests and needs. AI-powered marketing technologies use predictive analytics to identify trends and patterns in Read More …
In the age of Artificial Intelligence, marketing must adjust to a new role. It is now more important than ever to experiment, conceptualize, frame and re-frame to keep up with the fast-paced nature of technology and stay ahead of the competition. Are you looking for ways to stay ahead of the competition in your marketing Read More …
Artificial Intelligence (AI) is transforming businesses, and marketing is no exception. With AI-powered tools, marketers can gain deeper consumer insights, automate sales processes, and optimize customer journeys more efficiently than ever. AI can help marketers better understand their customers’ needs and behaviors. By leveraging machine learning algorithms, data analysis, and predictive analytics to segment customers Read More …
As the amount of data, today continues to increase, the demand for innovative and advanced data technologies also increases. This article will examine contextual data and its advantages in unlocking hidden possibilities and uncovering new opportunities. Understanding contextual data can unlock its power in determining business insights, augmenting customer experiences, and creating a data-driven culture. Read More …
Engagement is key to workplace success. Employers need to understand the context of Engagement and create rules that promote positive employee interactions. The Employee Engagement Index provides background and descriptive details to supplement the research on Engagement, which covers a broad spectrum of four contexts: Cognitive Engagement Paying Attention Community Engagement Internal Control Cognitive Engagement Read More …
The days of marketing solely relying on glossy print campaigns and commercials are long gone. With the rise of artificial intelligence (AI), marketing is now tasked with incorporating AI into its overall strategy to remain competitive. In a 2017 (a half a decade ago) study by Narrative Science, 62 percent of businesses said they planned Read More …