Dr. Eric Reidenbach has been a favorite author, mentor and collaborator with me through recent years. We developed the info-program Driving Market Share where we spent a great deal of time discussing his favorite past time, the subject of value. He has given me the honor of posting his latest article. I have taken the Read More …
In Lean Marketing, there are three primary roles for the development and management of Lean Sales and Marketing process. It is the Value Stream Manager, the Team and the Team Coordinator. The roles and responsibilities are similar to the three roles used in Scrum which are the Product Owner, the Team and The Scrum Master. Read More …
The starting point for identifying product/markets is to focus on first, the markets. There are two criteria that we use in Lean Marketing to assess or to evaluate markets. The first one has to do with how attractive is that market? Attractive of markets could be defined in terms of the market growth rate. Is Read More …
How many times have you been approached to match a price after working diligently to provide a solution? You may have incurred design, engineering, sourcing and/or many other soft assets in the engagement that are typically built into the price of the product. You lose this job many times because a competitor has swooped in Read More …
Increasing or sometimes just maintaining sales is a major challenge for a company these days. Many companies will receive an edict that we want to increase sales 10% this year. But really how are you going to do that? The mechanics are one thing. Gaining consensus and understanding is a totally different thing and maybe Read More …
This is a transcription of the Business901 podcast, Outside in Strategy– Customer Value with Christine Moorman. She is the co-author of the book (Amazon Link) Strategy from the Outside In: Profiting from Customer Value. Outside in Strategy– Customer Value ebook – Excerpt from the transcription: The other point is the fact that we try to Read More …