I have always been a fan of Harvey Goldstein and now he has a new book and even stopped by the Duct Tape Marketing Podcast this month. I am a firm believer of his new financial software, especially for turnarounds. Most companies manage for profit and not for cash flow. Think about it! Don’t Bust Read More …
The Fort Wayne SCORE Chapter(Service Corps of Retired Executives) will have its monthly meeting at 9:30 AM, June 17th at Indiana Tech, 1600 E. Washington Blvd. I will be presenting an overview of “Duct Tape Marketing” to the Counselors. If you are are interested in becoming a SCORE counselor, you are invited to attend. SCORE Read More …
NPS is based on the fundamental perspective that every company’s customers can be divided into three categories. “Promoters” are loyal enthusiasts who keep buying from a company and urge their friends to do the same. “Passives” are satisfied but unenthusiastic customers who can be easily wooed by the competition. And “detractors” are unhappy customers trapped Read More …
Marketing Assessment Scoring ==> Low = 0; High = 10 SCORE How well do you know your IDEAL CLIENT? How well defined is your CORE MESSAGE? How well is your SOLUTION PACKAGED? Rate the educational value of your MARKETING MATERIALS. How effective is your LEAD GENERATION TRIO? PR, Advertising, Networking How effective is your INTERNET Read More …
The call yesterday with Tim Berry, Palo Alto Software(Business and Marketing Plan Pro) is archived for you to listen to – Go to the Coaches Excellence Page. I enjoyed the call and found it interesting. Tim has a new book coming out this fall and he seems to be backing away from this idea of the elaborate Read More …
Great 15 minute video of John Jantsch with Dell Computer Small Business Forum What is Social Media and Why is it Important to Small Businesses? – Small Business Listen about the 4 C’s = Context, Connection, Content, Community