Managing Customer Value
Marketing Assessment Scoring ==> Low = 0; High = 10 SCORE How well do you know your IDEAL CLIENT? How well defined is your CORE MESSAGE? How well is your SOLUTION PACKAGED? Rate the educational value of your MARKETING MATERIALS. How effective is your LEAD GENERATION TRIO? PR, Advertising, Networking How effective is your INTERNET Read More …
Great 15 minute video of John Jantsch with Dell Computer Small Business Forum What is Social Media and Why is it Important to Small Businesses? – Small Business Listen about the 4 C’s = Context, Connection, Content, Community
28 day plans by Business901 I just released and re-released several 28 day plans that I would like to tell everyone about. Fist of all, I am very excited about the Duct Tape Marketing 28 day plan. There has never been an introduction like this. It consist of the DTM Book, 7 Step Audio CD, Read More …
Name the Top Ten, then click below and see if you got any? Better yet, after you look at them, question yourself on how many you really know, be honest! Top 10 Marketing-Related Business Websites – April 2008 Technorati Tags: Marketing Charts,Marketing,Duct Tape Marketing
I hope most of you already are getting the Duct Tape Marketing Blog but just in case here is John’s latest post. I highly recommend reading this book. I listened to it when it first came out, bout the book and than actually had the GTD system diagram as my computer screen background for several Read More …
When the NY Times looks for an expert on Referral Marketing where do they turn, Duct Tape Marketing, take a look! Harnessing the Simple, but Effective Art of Referral Marketing – New York Times