Changing within your organization

How do you make changes within your organization? I think it is critical to think about the transformation process before doing it. Here some ideas that are taken from the book “Small Business Solutions” by Robert D. Hisrich. By the way, the book is a good quick read but you can probably find it for Read More …

Marketing System = Equity

As part of my Duct Tape Marketing Kits for Contractors, I offer The E-Myth Contractor by Michael Gerber as a bonus. It is a small paperback book that is an excellent overview of many important topics. If you are unfamiliar with Michel Gerber he preaches a system for everything. My kind of guy! Long story Read More …

Live by a Marketing Calendar

One of the core principles of Duct Tape Marketing is to “Live by a Marketing Calendar.” I am going to write a series of blogs on this subject to expand on his concept. It is area that I feel that John Jantsch does not spend enough time in his book and proves to be valuable Read More …