Turning your Marketing Cycle into Kanban

One of the first steps that I recommend in developing your Marketing Kanban is to create a Value Stream Map of your Sales or Marketing Cycle. Many people struggle with this concept and in a workshop I asked them to create their best known channel without really discussing their marketing tactics at all. I ask Read More …

Bootstrapping the Kanban

I just finished reading Kanban by David Anderson, @AgileManager and was very pleased with the content and especially the delivery. David is truly an expert in Kanban and I highly recommend the book for any discipline looking at introducing Kanban. What I enjoyed about the book more than anything else was the delivery of the Read More …

Value Stream Marketing eBook Released

Just released a 27-page eBook which provides an overview of the Value Stream Marketing Process. The book is an overview of applying Lean principles to the marketing process. It also serves as an introduction to the Business901 Marketing Kanban and the Value Stream Marketing 28 day program. Short Excerpt: Value Stream Marketing is not about Read More …

Marketing Kanban 102, Work in Process

So what is the next step: To Do, Doing, Done may not have been an earth shattering experience? The next step is a huge one, and I mean huge. You need to take your drawing and place a number under the Doing Column. Are you shaking yet? This is how we will manage the Work Read More …

Marketing Kanban 101

Kanban is a lean term and means visual card or sign. It is used to limit the amount of inventory tied up in work in process. Of course in lean excess inventories regarded as ways and so is the time spent in producing it. Kanban scheduling systems are among the simplest, effective and in expensive Read More …

Startup Lessons Learned Live Stream

This was a live stream that was posted on my blog during the April 23rd, 2010 Start Lessons Learned Conference. Watch live video from Startup Lessons Learned on Justin.tv