The Four Forces of a Customer Decision

A force is defined as a push or pull that changes an object’s state of motion or causes the object to deform. In nature, there are four fundamental forces (courtesy of the University of Tenn): The strong interaction is very strong but very short-ranged. It acts only over ranges of order 10-13 centimeters and is Read More …

Should you Quit Selling and Start Facilitating?

In last Friday’s blog post, Is Your Sales Team Prepared to Sell to a Team, I discussed a few of the barriers that I believe exists for Salespeople and their lack of training in selling to groups of decision makers. I have investigated several ways of approaching sales people and have tried a few myself Read More …

Is Your Sales Team Prepared to Sell to a Team

We spend a lot of time discussing the inner working of our teams and breaking down silos between everyone. We will all admit that it requires work, and most of us will even say maybe some outside help or facilitation. When we start working with others, we might even if we are real progressive, invite Read More …

Is the Role between Product Development and Sales Changing?

Matt Barcomb (Twitter: @mattbarcomb) has over 18 years of experience as a product development leader that takes a pragmatic, systems approach to change. He partners with organizations to help leadership teams develop and deploy strategy, optimize product management and development, and evolve traditional HR functions into modern talent development practices. Matt will be presenting this Read More …

Structure of Lean in Sales

When Applying Lean to Sales and Marketing many companies try to use traditional approaches and use the typical segmentation strategy. I like to organize the Structure of Lean in sales through the path of SDCA, PDCA  and EDCA. This is a quick summary for part of a webinar, I did for Lean Frontiers the other Read More …

Developing the Customer Relationship with Lean

In a past podcast, I asked a General Sales Manager of a global Fortune 300 chemical company of how they used Lean when a customer seemingly can find any product at any time for any price, and you can’t take the statements literally but there’s a little bit of truth in that. Have you seen Read More …