Next week’s podcast is with Nir Eyal, author of the book Hooked: A Guide to Building Habit-Forming Products. In the podcast, we discuss BJ Fogg’s work at Stanford on Behavior. This is a great introduction to how to create daily habits. How would you change your habits around Customer Engagement? How could you help create Read More …
This is a presentation based on a full day workshop on developing a Lean Sales and Marketing Engagement. I view sales and marketing from a standpoint that it can no longer operate in a vacuum. It has become as much as an input as an output and intertwines across many of the departments within the Read More …
The last two Business901 podcast featured Adam Zak, founder and CEO of Adam Zak Executive Search. Adam is an accomplished senior executive with more than 25 years of experience spanning the areas of management, consulting, financial and operations management and talent acquisition. He co-authored the book, Simple Excellence: Organizing and Aligning the Management Team in Read More …
Anyone that has ever worked with me for more than an hour or so has seen me address customer behaviors and understanding what makes them tick. As I like to say, we must understand the people at the table. The tool that I typically use for this discussion is Bain’s RAPIDTM framework example. RAPID is Read More …
Linda Richardson new book,Changing the Sales Conversation: Connect, Collaborate, and Close is one of the few sales books that I have read that puts an emphasis from a Service Dominant Perspective (SD-Logic) versus selling from a Good Dominant Logic (GD-Logic) position. It is the new sales conversation that had to happen. Linda is the Founder Read More …
You can have a bunch of smart people surrounded by a great product or service and still fail if the conversation flounders. Seldom is it a smooth road along most paths and the path is often filled with tension, conflict, and even positive things can result in misunderstandings. Craig Weber wrote a book this past Read More …