Many people believe that to apply Value Stream Marketing using Lean Techniques is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …
Yesterday, I had the pleasure of attending the Lean Enterprise Workshop: Value-Stream Mapping for the Office and Service. The workshop description: This interactive workshop demonstrates how to apply value-stream mapping, a fundamental and critical tool, to address what many companies find difficult to do: making a fundamental change in business processes such as administrative, professional, Read More …
This is a transcription of the Businss901 Podcast with Robert Martichenko, CEO and Founder of LeanCor. We discussed applying Lean Principles to the Supply Chain. I found many of his answers very unique and his approaches straight forward and practical. At the upcoming Lean Logistics Summit, June 22nd and 23rd in Cincinnati, OH, Robert leads Read More …
This is a transcription of the podcast I had with Jim Luckman of the Lean Transformations Group. Jim will be the instructor for this LEI Workshop in Indianapolis on June 22nd – Value-Stream Mapping for the Office and Service: This interactive workshop demonstrates how to apply value-stream mapping, a fundamental and critical tool, to address Read More …
If we find the constraint what is the first thing we want to do, fix it. That’s our natural tendency. Many of us have learned to go through the Theory of Constraint Five Focusing Steps: Identify the system’s constraint. Decide how to exploit the system’s constraint. Subordinate everything else to the above decisions. Elevate the Read More …
I have to admit, I was always and still am a Scooby Doo fan. Those famous words “Scooby Doo – Where are you” still bring a smile to my face. Where are you…in marketing circles seldom do I win a lot points by asking that question. Where are You? Defining your current marketing state can Read More …