Do you really expect a CEO to lead a Lean Transformation? Why should you even expect upper management to sign off on the transformation before you prove the value of it? Time and time again, I have always heard the failure of any transformation, Lean, Six Sigma or practically any methodology to be the fault Read More …
I have been impressed by Xerox’s adaption of Lean Six Sigma both internally and externally. Maybe more so by their use of the Lean Six Sigma methodology in the marketplace to create, differentiate and widen their value proposition. An example of this is the Xerox initiative of Swarming. Xerox leveraged the Agile Scrum process – Read More …
A subtle lesson in the power of time, what it means to us and the way we observe the world. In my next podcast, I have a discussion with Dr. Terry Barnhart on John Boyd’s OODA Loop. The second O, orientation – is the repository of our genetic heritage, cultural tradition, and previous experiences and Read More …
This is the transcription of the podcast I had with Dr. Eric Reidenbach, creator of the 5Cs of Driving Market Share and founder of the Six Sigma Marketing Institute. If you want to become Best in Market, how would you start? Dr. Reidenbach responded, So the first step in all of this is to identify Read More …
Discovery Call to be held on October 20th for interested parties The Six Sigma Marketing Institute is hosting a discovery call for interested parties that are looking to join their network. Founder of the Six Sigma Marketing Institute and creator of the 5Cs of Driving Market Share, Dr. Eric Reidenbach will outline the Licensing program Read More …
I advocate the use of the value stream map to outline your customer’s buying process and to vividly demonstrate how your marketing efforts mimic that process. Consider the map as a tool designed to highlight activities. The current state serves as a guideline to communicate the opportunities so they may be prioritized and then acted Read More …