I have been working with Dr. Eric Reidenbach of the Six Sigma Marketing Institute in the development of the 5Cs of Driving Market Share program. In the process, he has developed a Customer Value Assessment Program. You will receive five surveys based 5Cs of Driving Market Share: Customer Identification, Customer Value, Customer Acquisition, Customer Retention Read More …
This is a Guest blog Post by Dr. Eric Reidenbach, the Director of the Six Sigma Marketing Institute. I think Dr. Reidenbach’s thoughts are right on target. We keep basing Continuous Improvement efforts in areas that are making little difference to the bottom line. Most manufacturers constraints are in the marketplace and till we address Read More …
I have been promoting Lean Marketing and Six Sigma Marketing for quite a while and have typically been met with steadfast resistance. However, I am seeing more and more mentions of this and it is not coming from the Six Sigma Black Belts. It is being driven by Marketers and Accountants. Listen to one marketer’s Read More …
Received an excellent response on my post yesterday (Measuring The Customer Experience) on Twitter from a @pricingright that said; “With all due respect, it is far too simplistic to use customer advocacy as a measure of customer experience & it is wrong to draw causations. Correlations they speak about are from cross-sectional studies. Interesting but Read More …
How do you identify your prospects? Many organization have a tendency to provide the solution without really spending time identifying the specific market that their solution fits. That is one of the ideas that have made Eric Reis’s Lean Startup movement so strong. He calls it the Pivot. Which in very basic terms: Creating a Read More …
Transcription of my recent podcast with John Toussaint, M.D., CEO of the ThedaCare Center for Healthcare Value. The lessons Dr. Toussaint learned in healthcare are equally applicable to many other organizations. Learn about the partnership between the Lean Enterprise Institute (LEI) and the ThedaCare Center for Healthcare Value (TCHV) that brings together two of the Read More …