Managing Customer Value
I had 2 experts, Michael Curry and Rob Piersielak of the Xerox Corporation on the Business901 podcast to discuss Kanban. With so much being written about Kanban in software development in general and in my own writings on the Marketing Kanban, I felt that giving my readers and listeners a perspective on the traditional form Read More …
Recently, I had the pleasure of doing a guest post on the Lean Blog. The Lean Blog is authored by Mark Graban, a Senior Fellow at the Lean Enterprise Institute and author of the book, Lean Hospitals: Improving Quality, Patient Safety, and Employee Satisfaction winner of a 2009 Shingo Research and Professional Publication Award. Mark Read More …
Exciting News! I will be a guest on the The Lean Nation radio show Monday, July 12th from 4-5pm Est. on 790 AM Talk and Business, hosted by Karl Wadensten. We’re going to discuss Marketing with Lean and more specifically Value Stream Marketing and the Marketing Kanban. This is an important topic and I’m looking Read More …
The Best in Market eBook was written in response to what Dr. Eric Reidenbach has experienced in creating and measuring value, the best leading indicator of market share growth. The book is aimed at Quality personnel including Lean and Six Sigma practitioners as well as Marketing professionals. Best in Market details a process for assessing Read More …
Many people believe that to apply Value Stream Marketing using Lean Techniques is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …
Theory of Constraints Handbook authors John G. Schleier, Jr. and James F. Cox III were part of my recent podcasts Holistic approach to the Theory of Constraints. and the TOC Thinking Process Discussion. We covered so much material during the interview that I split the discussion to 2 parts. This eBook covers both podcasts. Related Read More …