Six Sigma Marketing Institute releases Customer Id Program

Customer Identification Program has been released by Six Sigma Marketing Institute and can be found at http://DrivingMarketShare.com. Customer Identification is the first step in the 5 Cs of Driving Market Share and identifies specific product/markets that offer an organization its best options for growth. The program enables an organization to evaluate product/markets using metrics such Read More …

If Nothing Bad Happens, You Must Be Doing Something Right?

You have been struggling for a while and now the recession is really hitting hard. You are starting to wonder… Where have my customers gone? Are my competitors just buying jobs? How can I cut expenses? It seems like a lot of people standing around? How did I get here? That is precisely how a Read More …

The Perfect Storm has come together of Excess Capacity and Product Variety

Carol Ptak, a recent guest on my podcast said… A lot of people have focused on the fact that the Economic times right now are really bad. What a lot of people are missing is the fact that the world around us has fundamentally changed. A we see now across the world is that we Read More …

Overcoming Resistance and Backsliding

In this blog post Story of Going Lean in Healthcare: On the Mend and in a recent podcast, Transforming Healthcare thru Lean. I was introduced to the 5 Stages of Change outlined by one of the co-authors, John Toussaint, MD. Recently, when I was reading the book Mastery: The Keys to Success and Long-Term Fulfillment Read More …

Transforming Healthcare thru Lean

John Toussaint, M.D., CEO of the ThedaCare Center for Healthcare Value was my Podcast guest this week. From 2000 to 2008, Dr. Toussaint served as president and chief executive officer of ThedaCare, Inc., a community-owned, four-hospital health system including twenty-one physician clinics, as well as home health capabilities, senior care facilities, hospice care, and behavioral Read More …

Use Intuition or Six Sigma for your Marketing Data?

There is more data than you really know what to do with and that’s a major concern, collecting unnecessary data is wasteful and harmful. It just adds a lot of noise. You need a template to follow. You have to look at meaningful data as your customer sees it. One of the reasons I am Read More …