thru Adaptive Marketing Practices
On October 11th, we introduced the idea that Winning in a Down Economy does not start with blindly cutting costs. Instead we outlined a strategy for tuning in that market leaders have adopted. In ten weeks that follow, we’re going to cover the ten steps to getting your organization aligned quickly to a new market Read More …
The Duct Tape Blogsite project is live and ready for orders. So, What’s a Blog Site?: A blogsite is a full featured, search engine friendly website that just happens be built on the world’s greatest blogging software (WordPress). So your business gets the web presence you know you need, a blog, and a website that Read More …
Manufacturer Marketing Guide has been discontinued and replaced with the Lean Marketing Principles which can be obtained by signing up for our newsletter. It is designed for the Equipment Manufacturer and is based on the principles of Lean. Dager is well versed in these principles selling and marketing within the manufacturing industry for over 30 Read More …
A Survey of the MAPI Marketing Council Summary “CEOs are growing impatient with marketing. They feel they get accountability for their investments in finance, production, information technology, and even purchasing, but don’t know what their marketing spending is achieving.” Marketing measurement is a little bit of art, and a little bit of science. It Read More …
Best Practice is an idea that asserts that there is a technique , method or process that is more effective at delivering a particular outcome than any other technique, method or process. I have just completed a series of over 10 blog post showing the correlation between Marketing Plan Pro powered by Duct Tape Marketing Read More …
Craig Crook was Joe Dager’s guest on my show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. What is the cost of Quality? Technorati Tags: Lean ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Manufacture ,Marketing ,Duct Tape Marketing ,Six Read More …