Managing Customer Value
Stefanie Jansen trained in designing, implementing, and interpreting qualitative and quantitative research and uncovering consumer insight. Although an all-rounder, Stefanie’s target group specialization (and her passion) has always been children, youth, and families. In 2007 she became self-employed and established herself as a co-creation expert. Stefanie always puts the consumer first, and to her, co-creation Read More …
Are you doing the necessary research to give your products/services half a chance? What do you presently learn from your sales and marketing efforts? Are they always increasing your knowledge about your customers? Prospects? I found it helpful to review this framework and ask these questions upfront, and several times during the product/service development process. It Read More …
Turning Reflection into Action using the Lean Process of CAP-Do The Lean Process of CAP-Do is how I initiate most projects. It creates a path towards capturing standard work, deciding what we what improve on, what we want to explore and not to be forgotten what we want to stop doing. This outline provides an Read More …