The marketing campaign is the sum of business decisions, plans, and activities to bring your brand to target consumers. If you’re not already familiar with the process, now may be the time to get acquainted. Marketing campaigns are a staple of modern business and are especially important for brands that require constant renewal. An effective Read More …
Socratic questioning is a technique used to stimulate critical thinking and purposefully incite opposing viewpoints to spark debate, new ideas, and research. Socratic questioning is a curious style of dialogue that encourages critical thinking and an exchange of ideas. Research has shown that using Socratic induction can lead to more nuanced insights about a topic Read More …
Often, startups think Product/Market fit is found by obtaining their first customers. They try to validate their product and customer base by building this Harry-Potter sales funnel thinking they can create a customer. The only measure part of the equation is the sales activity they generate within the funnel. I am not saying it doesn’t Read More …
Prime Target’s webinars are inspired by their clients’ stories and designed to bring useful insights on internationalization. Prime Target’s weekly demo will be provided to give a quick view of how their platform works and how it can help your team intelligently understand, respond, learn, and prevent issues across your international markets. The demo will Read More …
Brexit, US-China trade deal tensions, US-EU trade tensions make exporters and especially small businesses vulnerable to the sudden change in economic policies done by public agencies. A table is included highlighting consequences for US exporters. Though Tatiana Miron has worked with numerous North American companies, I think she offers a unique and maybe more objective Read More …
Prime Target’s webinars are inspired by their clients’ stories and designed to bring useful insights on internationalization. Prime Target, digital international advisory platform and Euromonitor International, a leader in market research, share with you techniques on international market research. During this webinar, we will focus on some use cases in Consumer Goods. Hear as well Read More …