The need for salespeople to be better positioned in the customer’s mind is imperative. You get appointments not only because of your company’s brand but also your salesperson’s position within the industry. Always be closing may not even be in the sales lexicon of today. Sales is taking a differ posture for success, and I think Read More …
Many of us will make a business case for our next marketing campaign (experiment), but few will take the time to create a prediction. A prediction enables us to identify the one or two things that really matter while providing both constraints and flexibility. In scientific terms, we call it a hypothesis. The dictionary definition of Read More …
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In my practice of Lean Marketing, I differ from the thought of Traditional, even Agile Marketing approaches. The more traditional methods of segmentation and appealing to the general masses narrowing people down through some sort of funnel or stages has never been what I might call my style. Even the Agile and yes Lean lingo Read More …
A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Marketing Action Research is a step to developing an unbiased analysis of your marketing environment and focuses not just on practical information collection, but on analyzing Read More …
The traditional means of marketing still reside within most organizations. They still hire people based on the look and feel of inbound marketing and the “deliverables.” There is always an opportunity. However, there is not a step by step method. Innovators, Start-Ups, and even Scaling Businesses look for that formula and try to think of Read More …