Managing Customer Value
It can be difficult to capture an audience’s attention in today’s multitasking world. However, videos and audio are highly effective in compellingly conveying messages. 90% of the information we process mentally is received via video and audio. Therefore, these mediums can help ensure our message is effectively delivered and heard. Do you have an important message Read More …
Are you looking for ways to make your marketing more effective? Do you want to ensure your target audience can easily access and understand the information you provide? If so, then this blog post is for you! We’ll discuss why it’s important to ensure that your marketing materials are easy to consume, as well as Read More …
Analyzing customer behavior is a key step in developing effective retargeting strategies. We need to identify the customer’s true intent and use this information to determine the best methods to reach them. By understanding their interests, activities, preferences, and purchase history, we can create tailored retargeting campaigns that are more likely to convert. We can Read More …
It is expected that businesses will experience price increases over time due to inflation, increased costs, and other market forces. As such, it is important to have an effective outbound message when announcing a price increase to your customers. Doing so professionally, timely, and transparently can go a long way in managing customer expectations and Read More …
Many businesses have marketing departments that drive brand awareness, engagement, and conversion to new customers. This can be a challenge for SMBs due to their smaller budgets and fewer resources. However, you can take many small actions to drive brand growth. Successful brands have a clear marketing strategy and plan for growth. How will you Read More …
When deciding how to enter a market, it is important to pay attention to existing trends, customer needs and desires, competitors, and your business capabilities. A new market entry can be a long and difficult process if you don’t properly assess the risks and opportunities that come with it. Here are some strategies for joining Read More …