thru Adaptive Marketing Practices
Kanban is any signaling device that gives authorization for a supplying process to know what to produce, or for a material handler to know what items to replenish. For example: a physical paper card placed in a container of parts. When stored items are actually used, the Kanban card gets “freed” (perhaps it was in Read More …
This past year I have given the following workshops: Getting Started in Social Media Marketing your Black Belt Get Clients NOW! 7 Steps to Small Business Success aka Duct Tape Marketing Become Employable Becoming Self-Employed Lean your Marketing with Referrals The Pillars of the Lean Marketing House Get Hired NOW Lean Marketing Assessment Funding your Read More …
Time, Temperature and Turbulence, the 3 T’s have served me well through my years in the process equipment industry. I used it in the design of thermal oxidizers, thermal fluid heaters and applied these principles to the mixing and drying of numerous products. It was a basic set of principles that you use over and Read More …
I recently finished reading The Toyota Way in Sales and Marketing and was astonished by two facts that were prevalent in their marketing strategies. One is that they repeatedly discussed a marketing strategy based on the philosophy of a “Customer for Life.” Now that was not earth shattering, nor was the second fact of improving Read More …
In my Marketing Your Black Belt webinar, I have created several tools to measure your effectiveness and how to create a meaning full value stream in your marketing process. One of the resources that I used was an excellent book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Read More …
Recently, I went through the process of using DMAIC as a way of defining your marketing funnel. We looked at Define, Measure, Analyze, Improve and Control and utilized these basic principles to walk a customer through the marketing funnel. In other posts, I discussed the ability to create a shorter cycle time by decreasing the Read More …