Managing Customer Value
Just released a 27-page eBook which provides an overview of the Value Stream Marketing Process. The book is an overview of applying Lean principles to the marketing process. It also serves as an introduction to the Business901 Marketing Kanban and the Value Stream Marketing 28 day program. Short Excerpt: Value Stream Marketing is not about Read More …
Kanban is a lean term and means visual card or sign. It is used to limit the amount of inventory tied up in work in process. Of course in lean excess inventories regarded as ways and so is the time spent in producing it. Kanban scheduling systems are among the simplest, effective and in expensive Read More …
Dr. Eric Reidenbach was a guest on the Business901 Podcast and this transcription is no longer available. Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart Read More …
In Part 2 of the 2-part Business901 Podcast with Dr. Eric Reidenbach of the Six Sigma Marketing Institute, we discussed the use of data and analytics. We are swamped with incoming data. I believe that the best way to interpret, define and use this sea of information is through the use of Six Sigma tools. Read More …
Do you ask this question before your start a marketing campaign or project? Sometimes it is really hard to come up with a number or a goal, but should we not try before doing it? I hear more people discussing why you should not measure things rather than why you should. But I think it Read More …
In today’s marketing, we use Content Marketing as one of our number one lead generating sources. This content tends to be educational in nature. Since the content typically is both online and off-line it very much resembles the training model defined as Blended Learning. Blended Learning is a training model that integrates multiple delivery modes Read More …