thru Adaptive Marketing Practices
We marketers spend our time discussing target market, ideal client, core message but do we really listen to it! Do we take our own advice? That is the question I see many prospects questioning. We preach(ok, speak), give webinars, and even write books on the subjects. But do we ever not friend someone or hesitate Read More …
(Bloomberg) – The U.S. economic downturn deepened in September and October as the credit crisis intensified, reports showed Thursday. Industrial output fell 6 percent in the third quarter, the most since 1991, and a factory index for the Philadelphia region hit an 18-year low this month, Federal Reserve figures showed. For the first time in Read More …
Pragmetic Marketing Newsletter this month included this excerpt. Read the rest of the story which goes in depth with charts and all that cool stuff. The excerpt said: “So what is the point of product launch anyway? For most of us caught up in the vortex of getting a product to market, it’s to finish Read More …
Is your marketing/sales department operating at peak efficiency? Probably not. Most managers aren’t willing to make the tough decisions necessary to streamline their organizations. if you want to increase productivity, follow this one-week plan, put together by marketing consultant Al Ries; Monday: Make a list of all your current marketing projects, and arrange the list Read More …
Measuring to improve is a very important part of getting better. Since many metrics and modalities exist its important to classify engagement and put specific measures in place to track and monitor them. This post will give you one set of measures to answer the question “How do we measure the value when someone “Digg”’s Read More …
An excerpt from: Duct Tape Marketing Your Marketing Organized One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of the core systems in your business it will always feel like a disjointed and disconnected thing that you know Read More …