Many people disregard my customer research approach. People believe they know their customer base well enough and they might. However, in my experience that is seldom the case. I have taken over subscription services that were not emailing their customers. I have worked with clients that have email databases in excess of 100,000 that were Read More …
I have spent the last several days searching for a YouTube video, information that discusses the feedback loops that are contained in this drawing of the OODA Loop: It seems when most people discuss OODA, they spend most of their time talking about Observe-Orient-Decide-Act. Often they compare the process to PDCA which I disagree with Read More …
When we think of salesperson ability to close, it may not surround itself by solving a customer’s problem. They are multiple avenues for customers to achieve that and more likely is a commodity trap. The real power, your ability to close in today’s world is solving something entirely different. At the basic level, we still Read More …
This is a presentation that I did for Lean Frontiers last year. I thought I would share it as it offers a nice introduction to my next presentation with them this week. I will be introducing Marketing Kata in a formal presentation hosted by Hosted by Lean Frontiers on the afternoon of November 17th, 2016. You Read More …
Bill Costantino’s classic explanation of the Improvement Kata, originally posted as a SlideCast on November 25, 2011. Awesome! This video can be used to provide some Improvement Kata / Coaching Kata background content for ‘pre-review’ online, prior to classroom or practice activities. From the YouTube description: This video can be used to provide some Improvement Kata Read More …
Beth Carrington explains the Improvement Kata in less than a minute. Serves as a nice introduction, especially for sales and marketing folks. But, on Friday we will introduce a 10-minute session, stay tuned! YouTube: https://www.youtube.com/embed/rGGid_WvLnk/