What’s an Alignment Diagram? –

Jim Kalbach, @jimkalbach, is a Principal UX Designer with Citrix Online and an active speaker, writer, and instructor on business design, user experience, and information architecture. He has helped starting local UX groups as well as organize conferences in Germany and Europe. Jim is the author of the book Designing Web Navigation an O’Reilly Publication. Read More …

Why the Lack of Popularity in U.S. about Service Design

Dave Malouf, @daveixd, is currently the Manager of Product Design at Rackspace, the open hosting company (RAX). They are responsible for all the administrative control panels for our Infrastructure as a Service, Management as a Service, Platform as a Service, and Networks as a Service system. Dave has been working primarily in Internet front-end design Read More …

A Journey Through User Experience Design

Aaron Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world’s first graphic designer to be involved fulltime in computer graphics. In the 1970s he programmed a prototype desktop publishing page layout Read More …

Need to Change a Behavior Consider The Machine Project

AM+A has more than 30  years as a leading firm in user-interface development (planning, research, design, implementation, evaluation, documentation, and training) for Web, mobile, vehicle, and desktop applications in consumer and professional products/services. Aaron Marcus lectures around the world on critical issues, best practices, and future trends in user-interface design. AM+A serves the mobile, vehicle, Read More …

The Funnel of Opportunity

In most sales and marketing schemes we like to build what we call a Sales Funnel or Marketing Funnel. In the service world, we have learned to create customer journey maps. Both serve the purpose of trying to manipulate a customer through this selective path to arrive at the ultimate goal that WE DESIRE FOR Read More …

The Fit between Design Thinking, Agile and the Lean Startup

Jim Kalbach is a Principal UX Designer with Citrix Online and an active speaker, writer, and instructor on business design, user experience, and information architecture. He has helped starting local UX groups as well as organize conferences in Germany and Europe. Jim is the author of the book Designing Web Navigation an O’Reilly Publication. I Read More …