Take away all the fluff in sales and marketing today and I believe the single most important aspect that will determine your long term success and sustainability in the marketplace is your role in participating in your customer’s playground. When I say this, most people think of experimentation, prototyping or even call it a specific Read More …
A few months back, I interviewed author, Joe Pine where we discussed the digital frontier and augmented reality. Joe, along with co-author Korn provide a new tool The Multiverse™ that helps your organization to search the Infinite Possibility of value creation that lies on the digital frontier. Several examples of this magic are shown below. Read More …
Service Design Thinking: Anne Morriss, the best selling co-author of Uncommon Service says, We live in a world where lots of organizations want to deliver great service. We work with managers all the time, who are committed to it. Customers, as we know, are hungry for it, and yet, our service experiences are still overwhelmingly Read More …
If games are so engaging, why can’t work be that way? Great examples of how this is happening in Gabe Zichermann, CEO of Gamification.co and Dopamine, keynote at TNW2012 conference this year. Gabe is an author, highly rated public speaker and entrepreneur whose book, Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps Read More …
Ready, Set, Design is a favorite group activities, for adults and kids alike, at Cooper-Hewitt. It’s a highly adaptable design challenge that can jump-start collaborative and creative thinking in any group. They use it with kids’ groups at the Museum, for internal staff meetings, and even at industry conferences and summits. The activity is such Read More …
In a recent blog post, Looking for a Game Changer, Start Underperforming!, I discussed the book Uncommon Service. Next weeks Business901 podcast guest co-author Anne Morriss discusses the four universal truths outlined in the book for delivering uncommon service: You can’t be good at everything. Someone has to pay for it. It’s not your employees’ Read More …