I had the pleasure of interviewing Anthony Bennett editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. The book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and Read More …
Do you think about what themes drive your marketing? Do you have a central marketing theme? A marketing theme is defined as a central marketing idea or message, or even a product benefit or feature, that is known to have maximum appeal to a targeted market segment. I put together a flash video that describes Read More …
THE SEVEN FASCINATION TRIGGERS MYSTIQUE – Why we’re intrigued by unanswered questions LUST – Why we’re seduced by the anticipation of pleasure ALARM – Why we take action at the threat of negative consequences POWER – Why we focus on people and things that control us VICE – Why we’re tempted by novelty and “forbidden Read More …
A recognized senior executive leader and business consultant, Roy Osing knows what it takes for businesses to survive in today’s chaotic times and achieve extraordinary levels of performance. With over 30 years experience creating and building businesses, he possesses an in-depth knowledge of what it takes to immunize organizations from failure and catapult their performance Read More …
This month’s new additions to the Get Clients Now Answer Center Why Aren’t You Earning More? – Article by C.J. Hayden: In a national survey of independent professionals, almost 50% of the consultants, coaches, and other professionals declared that they were currently not earning enough to meet their expenses. This result shouldn’t be surprising, since Read More …
Affiliate Post of the Week: Business Plan Mistakes By Palo Alto Software, Inc. Often you may hear about what a business plan consists of. While including the necessary items is very important, you also want to make sure you don’t commit any of the following common business plan mistakes: 1. Putting it off: Don’t wait Read More …